Stay Curious and Don't Give Up - There's A Whole World Of Possibilities Out There That You Haven't Even Considered Yet
Most of us tumble our way through business – this truth is a far cry from what we might think it’s supposed to be. But while you might think you need a fully fleshed out idea and detailed business plan, most of the magic comes through doing, trying, pivoting and making mistakes.
The 'Swipe Right' Financial Advice Brand
What if you had a real and relatable marketing approach to get the right-fit clients to choose you? In this conversation with Ellen Rogin CPA CFP®, we tackle four big questions that keep popping up when I talk to advisors about marketing.
Why You Need Brand Messaging Before Copywriting
Neil Robertson talk about the difference between messaging and copywriting and why you need both to create marketing that resonates with the right people.
IFA -‘Relatable, memorable, and referable’: Using personality to attract clients
Advisers need to showcase their authentic personality in marketing to better reach their target audience, according to a marketing adviser specialising in financial advice.
IFA -‘Random acts of marketing’: Why your digital marketing may not be working
Too many advisers take a “spray and pray” approach to marketing and end up becoming frustrated when they don’t see results.
IFA: How new advisers can make their mark with a personal brand
Attracting clients and building a book can be major challenges for new advisers. Marketing yourself through personal branding is one proven way of speeding up the sales process.
Fix your website in an hour (Netwealth webinar)
In this practical and interactive session, award-winning marketing expert Lisa Greensill, will share how to fix your website and drive appointments with a 5-step website formula to enhance your website.
Building Your Story Brand
Every marketing strategy needs a method. Some communicate it well and some businesses don't really know what their message actually is. I join Michael Khouri to offer an energetic, unfiltered take on how small businesses can transform their marketing message and website from blah to aha to stand out as the ideal option for perfect-fit clients.
Simplify your marketing with the StoryBrand framework
Fraser Jack and I talk about the StoryBrand framework, how advisers can use their marketing to simplify the advice process in their client's mind, and how to avoid the "curse of knowledge”.