Why You Need Brand Messaging Before Copywriting

In this fun chat with Neil Robertson, Owner of Four Nine Marketing and the Connecting the Dots podcast, we talk about the difference between messaging and copywriting and why you need both to create marketing that resonates with the right people.

• Lisa’s story

• Conveying emotion through brand messaging

• Brand messaging mistakes

• What is brand messaging?

• Common brand messaging pain points

• Key components of a brand messaging strategy

• Establishing a point of difference

• How brand messaging complements copywriting

• Effective brand messaging processes and framework

• Words to avoid

• The importance of empathy

• Miro

• How will brand messaging evolve?

• Where people can find Lisa